It was quite exciting when William Hill was sold last year. Many companies were interested in this UK-based bookmaker. Of course, this wasn’t just because of the betting shops that are run locally in the UK. There were completely different reasons why many expressed such a high level of interest.
The winning bid was Caesars from the USA, which merged with William Hill.
This also well-known gambling provider already announced last year that it would not keep the UK branch of its business.
Now it has come to the point that the British share is up for sale.
Apollo Continues to Express Interest in William Hill
One competitor didn’t have any luck last year and is bidding for the UK share for this reason: Apollo.
This company had bid less than Caesars last year and for this reason did not win the bid.
According to official reports, there were negotiations between Caesars and Apollo last year, after Caesars could not do anything with the share for Great Britain.
Whether Apollo is now lucky and gets the betting shops of Great Britain is not yet certain.
After all, there are other interested parties who would like to take over William Hill’s UK business.
Therefore, there are first rumors that possibly the betting shops will be divided.
Currently, 1,400 branches are managed in the UK.
At the moment, it is not even possible to estimate who will get William Hill UK or if the business share will actually be divided.
BoyleSports and 888 also Show Interest
In the case of Apollo Global Management, it is also a US group.
The situation is different with BoyleSports.
This group is based in Ireland and is also a sports betting professional.
Moreover, this company is currently on the road to success and is expanding.
Thus, just recently 33 branches were taken over in Northern Ireland.
In the UK, BoyleSports owns only 21 betting shops.
From this point of view, William Hill UK comes at the right time and BoyleSports could thus expand further and extend its popularity.
However, this bookmaker is still relatively small and of course cannot provide the offer that larger companies can afford.
Thus, it would be quite conceivable that the owner of 888.com has the greater chance of winning the bid.
This corporation is known worldwide and could certainly incorporate William Hill’s offer well into its existing portfolio.
888 Casino could be primarily interested in William Hill’s online offer.
Such a statement has been made by BoyleSports at least, admitting that it would like to expand its existing resident offerings with William Hill’s well-known online sports betting.
The third publicly announced interested party is called BetFred and is also already bigger and better known than BoyleSports.
Some of the three potential buyers have yet to make a specific offer.
This is possibly due to the market value of William Hill UK, which currently stands at 1.7 billion pounds.
Caesars also Had Interest in William Hill’s Digital Offering
The well-known and popular online offer of William Hill had also moved Caesars to acquire the company.
Caesars is based in North America and is primarily represented with casinos and gaming halls locally.
William Hill was acquired to build up its own digital market.
Its knowledge helps Caesars to expand this sector as well.
But this is also exactly the reason why William Hill UK is being sold: Caesar is only present on the American market and simply cannot do anything with the UK.
From this point of view, it will be exciting to see which of the three interested parties will emerge as the winner.
Apollo is also active in the USA and may not be able to do much with the UK market either.
BetFred, on the other hand, is a British company and could fit William Hill very well into its existing range.
888, on the other hand, has a special position, as this provider has been operating worldwide for decades and for this reason can also professionally manage the UK betting shops.
If you’d like to learn more about online casinos or bonuses in the UK, then check out Casinoble!
Lukas is the head author at Casinoble and responsible for all content strategies and what casinos we review.
Lukas has a background of playing poker in the early years of the poker boom in Europe. He became an expert within the online gambling and has been working as an author for several websites.
Alternative Languages: English
