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Yggdrasil, the innovative and creative provider of Global iGaming solutions, recently entered a Game IP License agreement with Veikkaus. This top Finnish casino game operator gives them the retail right of some products.
About Veikkaus
Veikkaus is an online casino game operator owned by the finish government and made a whopping 1.691 million GGR in 2019. Although there are already several Yggdrasil game contents on Veikkaus, this new deal will make several repurposed version of Yggdrasil’s slot games available on retail on Veikkaus via their video lottery terminals.
This means several of Yggdrasil’s online casino games will be available for play on real-life casinos. What’s more, players will get the chance to interact more closely with their favorite games.
Expected Timeline For Availability
According to the estimated timeline for full support and integration, the first set of retail games will be available on the dedicated terminals by mid-2021. This is after all regulatory requirements that have been set by the Finnish government must have been satisfied. However, a successful test run of the concept has already been carried out and the result was amazing.
Statement from Yggdrasil
According to Yggdrasil’s Chief of Global Market Operations, Bjorn Krantz, expressed their excitement in this deal, mainly because their contents will be available in the Veikkaus retail environment.
This is a leap from the previous game partnership, and he added that it was entirely in sync with theirs and Veikkaus omnichannel strategy. It allows them to scale up their operations more effectively while creating more value for players and encouraging familiarization with their content.
He commended the team that took part in the selection process, giving an insight into how thorough the process was. He ended by expressing optimism that the new retail relationship would be beneficial to both parties, and they look forward to a lasting partnership between them.
Statement from Veikkaus
On the part of Veikkaus, the VP in charge of Casino Games, Jan Hagelberg noted that Veikkaus is a notable casino operator. Plus, they are known for their penchant for a high-quality casino portfolio, lottery, and betting games, coupled with their top-notch ecosystem that guarantees players protection.
He added that before now, their VLT retail contents had only been sourced from in-house, but they are now set to create the avenue where third party games will be made available for their retail customers. Although this is a huge vision and the scope will be extended over time, so far, Yggdrasil is the first partner to work with them in piloting this idea.
The selection process was quite rigorous as they had several other big names they could work with but Yggdrasil became the first choice. He noted that their choice of the company was due to their high respect for innovation, technical ability, and ability to deliver and work swiftly with the Veikkaus team. He also expressed his excitement that their online partnership with Yggdrasil is now moving on to a retail partnership.
Lukas is the head author at Casinoble and responsible for all content strategies and what casinos we review.
Lukas has a background of playing poker in the early years of the poker boom in Europe. He became an expert within the online gambling and has been working as an author for several websites.